Kiran Ratnesh Gupta, Footwear Vendor | Maharashtra

Kiran Ratnesh Gupta, Footwear Vendor | Maharashtra
Background

She resides in Nanekarwadi village with her husband, two children, and in-laws, where she manages a footwear business alongside providing coaching on the side for additional income. Initially, she assisted her in-laws with their family business, but as they grew tired, she took the initiative to lead the venture herself. However, due to a limited customer base in her area, she faced challenges generating sufficient income. Thus, she actively sought opportunities to increase the number of customers but struggled to find effective methods to do so.

Actions Taken

As part of the training initiative, aspirational entrepreneurs were selected, and meetings were arranged for orientation. During one such session, provided detailed information about the training program and its benefits for their businesses, sparking her interest in joining. Facing a scarcity of customers limited to her local area, she aimed to expand her customer base.

Recognizing online platforms as the ideal opportunity to sell her products beyond her immediate vicinity and consequently increase her earnings, she saw the training program as the perfect avenue to acquire the necessary skills for leveraging these opportunities.

Turning Point

Operating her business alongside others in Nanekarwadi village, she recognized the importance of expanding her customer base amidst the challenges of inflation. Despite this awareness, she had several inquiries about program specifics, potential business benefits, and organizational support.

Participating in the 10-day training during the third batch in Nanekarwadi village, she managed a footwear shop in the area. Before the training, her smartphone usage was limited. However, through the sessions, she gained invaluable insights beneficial to her business. She learned to leverage digital media for promotion, manage sales with the Khatabook app, and securely handle documents via DigiLocker and Umang for accessing government schemes.

Furthermore, she acquired basic smartphone skills, enhancing her independence in operations. Embracing digital payment apps enabled her to conduct seamless transactions, resolving customer payment issues and maintaining detailed records.

Additionally, she began using status updates to expand her reach, boosting her confidence and interactions with customers. Leveraging the Umang app, she accessed government scheme information and stored documents securely in DigiLocker, refining her business operations and ensuring compliance.

Achievements
  • Initiated sales management using the Khatabook app.
  • Maintained document security through DigiLocker and Umang for government scheme access.
  • Enabled seamless transactions with digital payment apps.
  • Enhanced business operations and ensured compliance by securely storing documents in DigiLocker.

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