{"id":6808,"date":"2024-08-13T11:34:36","date_gmt":"2024-08-13T06:04:36","guid":{"rendered":"https:\/\/www.nasscomfoundation.org\/blog\/?p=6808"},"modified":"2025-04-25T12:02:27","modified_gmt":"2025-04-25T06:32:27","slug":"building-sustainable-livelihoods-in-a-digital-world-how-raichurs-women-artisans-are-turning-tradition-into-opportunity","status":"publish","type":"post","link":"https:\/\/www.nasscomfoundation.org\/blog\/women-empowerment\/building-sustainable-livelihoods-in-a-digital-world-how-raichurs-women-artisans-are-turning-tradition-into-opportunity\/","title":{"rendered":"Building Sustainable Livelihoods in a Digital world: How Raichur\u2019s Women Artisans Are Turning Tradition into Opportunity"},"content":{"rendered":"<style>.elementor-6808 .elementor-element.elementor-element-2a97af3b{--display:flex;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6808\" class=\"elementor elementor-6808\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a97af3b e-flex e-con-boxed e-con e-parent\" data-id=\"2a97af3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27df7f elementor-widget elementor-widget-text-editor\" data-id=\"27df7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During my recent field visit to Raichur, an aspirational district in Karnataka, I was reminded once again of the rich and diverse culture and craft traditions that define this region. Meeting with the women artisans here is always a deeply inspiring experience. These <a href=\"https:\/\/www.nasscomfoundation.org\/blog\/women-empowerment\/digital-skilling-opening-up-new-world-of-opportunities-for-rural-women-entrepreneurs\/\">rural women artisans<\/a> eager to learn, consistently innovate, and adapt their skills to new challenges in scaling up their business. Under one of our projects with LTTS (L&amp;T Technology Services), our interventions have borne fruitful and meaningful changes in their lives and businesses.<\/p><p>The program is designed to strengthen multiple facets of the entrepreneurship journey for rural women artisans, which includes upskilling in digital, financial, and business management, along with providing networking and mentoring opportunities, and access to finance. Our work with women artisans in Raichur is a witness to the transformative power of comprehensive support that technology interventions can provide towards building a sustainable livelihood model. The intensive training programs, combined with continuous support, have empowered these artisans to envision and expand their business horizons, reaching far beyond the confines of their villages.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6817\" src=\"https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi1.jpg\" alt=\"\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi1.jpg 1200w, https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi1-300x175.jpg 300w, https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi1-1024x597.jpg 1024w, https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi1-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p>As the festive season approaches, our program participants are channelling their creativity into innovative revenue-generating strategies through simple tools that the digital world offers today. These remarkable women artisans are transcending the digital divide, navigating mobility restrictions, and challenging traditional gender roles. They are boldly reclaiming their market identities; transforming obstacles into stepping-stones on their path to empowerment and success and not just creating products and selling them in local markets but are also writing success stories, breaking barriers, and aspiring to market their craft on a larger scale.<\/p><h2>Economic Empowerment through TechForGood<\/h2><p>One of the standout initiatives is the making of Rakhis for Rakshabandhan. Women artisans from Sirwar and Manvi villages have acknowledged this additional craft alongside their primary work. Through nasscom foundation\u2019s interventions under the Women Entrepreneurship Program, they are learning to design unique rakhis using applications like Pinterest and YouTube. They have started uploading their creations on social media, effectively integrating digital marketing into their sales strategy for greater visibility.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-6809\" src=\"https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi-2.webp\" alt=\"\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi-2.webp 1200w, https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi-2-300x175.webp 300w, https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi-2-1024x597.webp 1024w, https:\/\/www.nasscomfoundation.org\/blog\/wp-content\/uploads\/2024\/08\/rakhi-2-768x448.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><a href=\"https:\/\/www.instagram.com\/saniya_aariwork_?igsh=d3d0b3NwdDFreHU3\">Saniya<\/a> from Sirwar and <a href=\"https:\/\/www.instagram.com\/embroiderymanvi?igsh=aHF2MjhncDRtNmtn\">Ragini<\/a> from Manvi are two shining examples. Saniya has started managing orders from the local level and exploring courier options for wider distribution. She mentioned, &#8220;Receiving digital payments has empowered me to increase production. Rakhi making helped me visualize my business in a structured way and understand market trends.&#8221; Ragini shared a similar sentiment, saying, &#8220;I have only delivered my products to nearby villages, but sending them to Delhi and Bangalore is a first for me.&#8221; <span style=\"font-weight: 400;\">Their stories reflect the passion and commitment that drives these women to strategize and sell their products during special celebrations to boost their sales. Moreover, the encouragement they receive on a small positive step forward is immense, propelling them forward in their entrepreneurship journey.<\/span><\/p><p>This initiative is far more than just making rakhis; it\u2019s about shaping an entrepreneurial mind-set and spirit among our artisans. It\u2019s about promoting local products on a larger scale and creating a ripple effect of economic empowerment.\u00a0<\/p><p>Through their stories, we see not just the impact of our project but also the incredible strength and capability of these women. They remind us that with the right support and opportunities, they can overcome their challenges and achieve beyond expectations.\u00a0<\/p><p>Check out the Instagram pages of women entrepreneurs who transformed their lives with our digital skills program:<\/p><p><a href=\"https:\/\/www.instagram.com\/handworkby_shalini?igsh=MW9pMm1jNmtncDc4OQ%3D%3D\">handworkby_shalini<\/a><\/p><p><a href=\"https:\/\/www.instagram.com\/shalini_elegant_embroidery?igsh=MWwzOGMzMTRhbmhsaQ%3D%3D\">shalini_elegant_embroidery<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>During my recent field visit to Raichur, an aspirational district in Karnataka, I was reminded once again of the rich and diverse culture and craft traditions that define this region. Meeting with the women artisans here is always a deeply inspiring experience. These rural women artisans eager to learn, consistently innovate, and adapt their skills [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-6808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-women-empowerment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Sustainable Livelihoods in a Digital world: How Raichur\u2019s Women Artisans Are Turning Tradition into Opportunity | Nasscom Foundation<\/title>\n<meta name=\"description\" content=\"Learn how women artisans from the rural parts of India are getting economically empowered through TechForGood. 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