"If we stop thinking of the poor as victims or as a burden and start recognising them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up." - It is with these words that CK Prahlad begins his now celebrated book. He also goes on to advocate that serving the BoP customers requires that large firms work collaboratively with civil society and local governments. ‘Engaging the bottom of the pyramid’ was the central theme at NASSCOM Foundation’s Global CSR Conclave held on 11th February at the NASSCOM India Leadership Forum 2010 read more  | Key Highlights |  | | | | read more  | | |  | | Honors 2010 | CSR Track 2009, 2008 | | The NASSCOM Social Innovation Honors recognizes excellence and encourages innovation in social development initiatives.NF, through the Honours aims to identify projects where innovation could be in the form of both a process and a result. | "The CSR track in the NASSCOM India Leadership Forum, over the past few years, has been a pioneering platform bringing together CSR opinion leaders including charismatic persona’s such as that of Amartya Sen, Ambassador Walter Fust, Kamal Nath, Pramod Bhasin, Kiran Karnik, Som Mittal among others. | read more  | read more  |
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